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Absolutely Yes! In this digital era, Social media marketing is like magic for growing your business. Now you can expand your business internationally within small budget. If any company is not availing this opportunity so they are not loyal their business.
Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. But, being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
Success is measured using the same metrics you use for any other marketing activity, traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site. How many of them are qualified leads, and how many of them actually become customers.